You put a lot of work into your real estate business. People get to know your name, refer their friends, and come back when they need help again. Your website, email, and online presence should help them stay connected with you.

At The Local Brokerage, we call that building digital equity. It is the brand, content, and online reputation you build over time. We want to help agents put that work into a business identity they own.

Start with a domain you own

Your own domain gives people a consistent place to find your business. You can use it for a website and professional email. Keep track of who owns the domain and who has access to the accounts so you stay in control of it.

Your brokerage identity is provided. Your business identity is yours. The Local Brokerage gives agents a professional brokerage email and business workspace. Agents can also use a domain they own to build their own business identity.

Share what you know

Think about the questions clients ask you every week. Those are good places to start with a blog post, video, or website page. Explain something about buying or selling, share a local resource, or answer a question about the kind of property you work with.

Keep the information useful and check the details. Over time, those resources give people more ways to find you and get a feel for how you work.

Use tools that help you follow through

Your website and CRM should help you keep track of people and stay in touch. The point is to make the everyday work easier: answering inquiries, following up, and remembering what each person needs.

As you build your own brand, make sure people can also see that you are with The Local Brokerage. Your business identity and brokerage affiliation both belong in the picture.

Have support behind you

Agents have different specialties and different ideas about how they want to grow. We provide brokerage support and business tools while helping them build a business that reflects those goals.

Want to see how that could work for you? Visit GrowYourLocalAuthority.com to learn about The Local Brokerage and talk with us about your business.